Why Most CRM Projects Fail
Why Most CRM Projects Fail (After 30 Years, Here’s the Truth) Customer Relationship Management systems have been around for more than four decades. From early contact databases in the 1980s, to enterprise CRMs in the 1990s, to today’s powerful platforms like Salesforce, HubSpot, and Dynamics—CRM technology has matured dramatically. And yet, one uncomfortable fact hasn’t changed. Most CRM projects still fail to deliver what they promised. Research over the years consistently shows high CRM failure or under‑performance rates. Studies cited by Salesforce, Gartner, Forrester, and academic research have repeatedly pointed to the same outcome: a large percentage of CRM implementations either fail outright or fall well short of expectations. [researchgate.net] , [salesforce.com] So after 40 years of evolution, better software, and countless “best practice” frameworks, why does this keep happening? Because CRM failure has never really been a technology problem. Contact us The Biggest Myth...